Forklift manufacturers

Top Forklift Brands and Manufacturers 2025

The global forklift market hit $58 billion in 2024. Toyota holds the top position at $18.26 billion in revenue. This guide ranks the top manufacturers by market data and breaks down what each brand is actually built for, so you can match the machine to the work.

By Jorge Mena · Founder, ForkliftMatch · Updated June 2026

Heavy-duty industrial forklift at a distribution facility

Top Manufacturers by Revenue (2024)

Revenue figures are for fiscal year 2024. All figures are in USD. YoY is year-over-year revenue change vs. 2023.

Top forklift manufacturers globally, 2024 revenue rankings. Source: Modern Materials Handling, 2025 Top 20 Lift Truck Suppliers report.
#Manufacturer2024 RevenueYoYHQ
1Toyota Industries$18.26BJapan
2KION Group (Linde, STILL)$8.96BGermany
3Jungheinrich$5.60BGermany
4Crown Equipment Corp$5.29BUSA (Ohio)
5Mitsubishi Logisnext$4.80BJapan
6Hyster-Yale Group$4.30B+4.5%USA (Ohio)
12EP Equipment$900M+8.3%China / US (WI)
15Noblelift$484M+15.2%China / US (GA)

Brand is one input. Capacity, fuel type, and 5-year operating cost are the others. See new forklift prices by capacity and fuel type and the 5-year total cost of ownership breakdown to model the full decision.

Brand-by-Brand Guide

Toyota Material Handling

Best for: Most warehouse and distribution applications across Class I through V.

Toyota holds the top global position and has the widest US dealer network of any OEM. The SAS (System of Active Stability) system, standard on most Class I models, actively monitors load and tilt to reduce tip-over risk. This is a documented safety differentiator, not a marketing claim.

Price range: $20,000 to $55,000+ depending on class and capacity.

Resale: Highest of any OEM. Toyota units hold value better than comparable hours on competing brands.

Crown Equipment

Best for: High-volume pallet movement, food and beverage, warehouse distribution.

Crown focuses on Class I, II, and III electric equipment and is the preferred brand for operations that run forklifts hard. Crown builds its own motors, drives, and controls rather than sourcing them. The result is tighter integration and a reputation for reliability in high-utilization environments.

Price range: $16,000 to $45,000.

Note: Crown sells direct through its own branch network, not third-party dealers. Service is good in metro areas; coverage can be thin in rural locations.

Hyster-Yale Group (Hyster and Yale)

Best for: Heavy-duty, high-capacity work (10,000 lb and above), ports, terminals, steel and lumber.

Hyster and Yale are sister brands under the same parent company. Hyster is the heavy-duty brand; Yale covers lighter warehouse applications. Hyster is the go-to choice for intermodal yards, port operations, and any application that needs consistent performance at high capacities and long hours. Price range: $22,000 to $65,000+.

2024 growth: Revenue up 4.5% year over year to $4.3 billion, driven by port and industrial demand.

CAT Lift Trucks (Mitsubishi Logisnext Americas)

Best for: Mixed indoor/outdoor operations, construction, lumber, building materials.

CAT Lift Trucks is branded under the Caterpillar name but manufactured by Mitsubishi Logisnext Americas. The CAT name carries significant recognition in construction and materials-handling adjacent industries. These units perform well in mixed-surface operations where the machine crosses between warehouse and yard. Price range: $18,000 to $50,000.

KION Group (Linde Material Handling, STILL)

Best for: High-throughput European-style narrow-aisle operations, precision warehouse logistics.

KION's flagship brand Linde MH is regarded as one of the most precisely engineered forklift lines available. Linde uses a hydrostatic drive system rather than a traditional transmission, which gives fine control at low speeds. STILL covers a similar range with a focus on automation-ready configurations. US dealer coverage is less dense than Toyota or Crown.

Jungheinrich

Best for: Very narrow aisle (VNA), automated storage and retrieval, high-bay racking.

Jungheinrich specializes in warehouse-focused Class II and III electric equipment with particular strength in VNA and automated systems. Widely used in European-style high-density warehouses. Growing US presence but still secondary to Tier 1 brands for standard counterbalance applications.

Emerging Brands to Watch

Two Chinese OEMs are building out North American presence quickly and worth tracking for budget-conscious buyers with in-house maintenance capability.

EP Equipment (#12, $900M, +8.3% YoY)

Opened a North American HQ in Menomonee Falls, Wisconsin in 2024. Offers Class I and III electrics at 25 to 35 percent below Tier 1 pricing. Growing US parts and service network. Best suited for buyers who accept longer parts lead times in exchange for lower capital cost.

Noblelift (#15, $484M, +15.2% YoY)

Operates a distribution center in Atlanta, GA. Revenue growing faster than any other top-15 manufacturer in 2024. Strong in walkie pallet jacks and stand-on Class III equipment. Not yet positioned for heavy counterbalance applications in the US market.

Market Outlook Through 2034

The global forklift market is projected to grow 4 to 5 percent per year through 2034. Two forces drive this: electric adoption and warehouse automation.

Electric adoption: Internal combustion units accounted for roughly 40 percent of new unit sales in 2024. That share is declining each year as battery economics improve and regulatory pressure increases (particularly in California, where CARB rules effectively mandate electric conversion by 2030 to 2035 for most applications).

Automation: Autonomous mobile robots (AMR) and automated guided vehicles (AGV) are growing in distribution centers, but they complement rather than replace conventional forklifts for most applications. High-capacity and outdoor work remains manual. The biggest growth in automation is in Class III walkie and rider pallet handling, where semi-autonomous models are now cost-competitive.

Frequently Asked Questions

What is the best forklift brand in 2025?

Toyota is the top brand by revenue, safety record, and resale value. Crown is the preferred choice for high-throughput warehouse pallet movement. Hyster handles heavy-duty high-capacity applications better than most. The "best" brand depends on your specific application, aisle configuration, and capacity requirements.

Who makes forklifts in the United States?

Crown Equipment (New Bremen, OH), Toyota Material Handling (Columbus, IN), and Hyster-Yale (Cleveland, OH) all manufacture in the US. CAT Lift Trucks assembles through Mitsubishi Logisnext Americas. EP Equipment opened a North American HQ in Wisconsin in 2024.

Is Toyota or Crown a better forklift?

Both are top-tier. Toyota has broader model coverage and stronger SAS safety systems across all classes. Crown builds its own motors and controls and is the preferred choice for high-throughput warehouse distribution. For applications outside warehouse pallet handling, Toyota typically has the better-suited model lineup.

How big is the global forklift market?

Approximately $58 billion in 2024. Projected to reach $85 to $90 billion by 2034 at 4 to 5 percent annual growth. Asia-Pacific is the largest regional market; North America and Europe are the most profitable per unit.

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